When Traffic Devils launched as a boutique SEO agency, the founders had one goal: to help small businesses grow their web traffic and online presence. The company quickly gained traction, attracting clients not just locally but across Europe, North America, and Australia.
But as their reputation—and client base—grew internationally, so did the complexity of doing business across borders.
The Problem: Cross-Border Chaos
At first, Traffic Devils used a combination of local banks and online payment platforms to manage their finances. But they hit roadblocks fast:
- Clients in Europe couldn’t easily pay invoices issued in USD.
- Freelancers in Asia were waiting days—or weeks—for payments to arrive.
- Currency conversion fees were unpredictable and expensive.
- Tracking everything across multiple platforms was a nightmare for accounting.
“We were losing money on fees, time on admin, and sleep over reconciliation,” Muyal admitted.
"We manage multiple currencies, track payments, simplify reporting and pay our team in one simple dashboard. It's a huge time saver."
Jonathan Muyal
The Solution: Payset’s Multicurrency Business Account
In 2023, Traffic Devils switched to Payset, and the difference was immediate.
1. Local Accounts, Global Reach
With Payset, Traffic Devils opened local receiving accounts in EUR, GBP, USD, and AUD—all within one platform. European clients could now pay into a local IBAN in euros. US clients could use ACH transfers. Everything landed directly into their Payset account, fast and fee-free.
2. Streamlined Freelancer Payments
Instead of juggling multiple remittance apps, Traffic Devils used Payset to pay their global team directly in their preferred currencies. Payments arrived faster, with lower fees, and with much clearer reporting.
3. Smarter Currency Management
Rather than converting currencies immediately and losing money on timing, Traffic Devils held balances in multiple currencies. Using Payset’s real-time FX tools, they could convert when rates were favourable—saving thousands annually.
4. Simpler Reconciliation and Reporting
With all incoming and outgoing funds centralized in Payset, month-end reconciliation became a breeze. Reports were exportable, detailed, and ready for their accountant in minutes.
The Results: Global Growth Without the Headaches
Since switching to Payset:
- Payment processing time dropped by over 60%
- Annual savings on fees and FX margins exceeded €8,000
- Time spent on financial admin was cut in half
- Client retention improved, thanks to easier, more professional invoicing and faster freelancer turnaround
“We don’t think about payments anymore—which is exactly how it should be. Payset just works.”
