An entrepreneur with wide-ranging e-commerce and marketing experience, Rudi Reager developed the vision for Payset after collaborating on numerous digital banking and financial technology ventures.
1. Â How did the idea for Payset come about? Whose idea was it?
Payset started with a payment technology our company built for a client back in 2017. When we saw it take off, we quickly realized that services offering cross-border payments were going to be explosive, and we went after our own licenses, technology, and operations.
2.  And it’s been two years since Payset started? How do you think it has gone? Has the company evolved the way you envisioned it? What surprised you? What was most difficult? What has really worked out well?
Yes, Payset has been operational for 2 years (though the work started at least a year before that.) We started with a staff of 12 and have grown to 64 employees. In that time, we’ve learned so much about payments, the fintech industry, payment networks, and how money really flows around the world.
I don’t think anything was more difficult than we predicted. It just took time to position ourselves properly and gain the trust of both clients and banking partners. Being new in an industry is tough, but I think we’ve done exceptionally well. Payset’s biggest success is that we have an incredible team and loyal clients.
3.  What would you say is the biggest reason for Payset’s success? What does it offer that other services don’t?
I think Payset’s success is due to a combination of our efficient development & product teams, our superb compliance, sales, operations, and onboarding teams, and our finance team led by Perry Asforis, our CEO. We’ve been super lucky to have such good personnel.
At the client end, we offer our clients a personal touch you don’t get with any of the big names in the industry, and we are committed to keeping it that way while we scale up. Our clients get to know us. I think that goes a long way.
4. Â A lot is happening at Payset this year, a new user platform, new banking partners, new services like debit cards, (and more). What are you most excited about? What do you think is going to improve the service most for the client?
The new user platform is by far the most exciting news at Payset. We’ve already released the first portion, which is our self-serve onboarding process, which has dramatically increased the number of new daily accounts because it’s so much easier to sign up. That’s huge for us.
When the rest of the new platform launches, it’s going to set us apart from the competition because we’re going to be able to provide financial services as they should be: secure, fast, and easy to use.
Clients are going to find an intuitive, feature-rich platform to manage their money efficiently with less need for interactions with the compliance team, which was slowing us down before.
5. What are the biggest changes you foresee in payments or in banking in general? Obviously, you think more and more businesses are going to choose services like Payset over traditional banks. Why is this? What do you predict for the coming years?
More and more businesses and individuals are already using services like Payset and will continue to do so. Banks are slow, their systems are old, and they provide limited functionality. We have a chance to join this revolution in digital payments. Everything is changing super quickly with the new financial technologies we have access to now.
We’re finding we can offer our own version of how we think payments should be done – secure, cost-effective, fast, and intuitive – all things that traditional banks are falling behind on.

If you have any questions or would like to connect with Rudi, get in touch via LinkedIn or contact Payset.