Payset prespective
April 17, 2024

Podcasts for Small Businesses

Podcasts offer an exceptional way to gain business insights directly from industry leaders. Below you'll find our suggestions for some excellent podcasts for small businesses.

Key Takeaways:

  • Podcasts that focus on small business are rewarding learning opportunities. They offer an accessible and entertaining way for entrepreneurs to stay current with trends and strategies in business education, financial management, marketing, and technology.
  • Business podcasts provide diverse content for varied needs. This includes marketing and branding, financial management, technology and innovation, and support for women entrepreneurs.
  • Finance podcasts can drive productivity. Beyond listening, applying insights, participating in podcast-related communities, and sharing knowledge within your team can turn passive listening into active growth tools.
  • Diversity enriches learning. By featuring a range of voices and perspectives, business podcasts reflect the real-world diversity of the business community.

Here’s a list of podcast suggestions:

Marketing and Branding Insights

The Small Business Big Marketing Podcast: Host Timbo Reid offers marketing insights in a format geared toward energising small business owners. With a focus on running a business like it's a hobby, yet still looking to big business models for guidance, Reid's interviews with marketing experts and entrepreneurs are an inspiring source of information.

The Duct Tape Marketing Podcast: John Jantsch’s podcast offers methodical marketing guidance to small business owners looking for a straight-to-the-point approach He covers a range of topics from digital marketing to brand building.

Marketing Over Coffee: Recorded in a coffee shop, hosts John Wall and Christopher Penn discuss both new and traditional marketing methods, blending casual conversation with deep dives into SEO, social media, email marketing, and more. Their relaxed yet informative sessions are prime fodder for entrepreneurs who want to mix marketing trends with their morning cup of coffee.

Financial Management and Profitability

The Bottom Line: Evan Davis hosts this insightful podcast that explores the broader economic context affecting small businesses. With expert guests, Davis delves into financial markets, economic policy, and management theory, offering broad perspectives on profitability and financial management.

Masters of Scale: Hosted by Reid Hoffman, co-founder of LinkedIn, this podcast focuses on scaling businesses from startup to scale-up. Focusing on financial strategies, leadership, and innovation, it’s a guide for anyone looking to grow their business with confidence.

The Profitable Small Business: Jitixa Ranaiga hosts this podcast dedicated to guiding small business owners through the complexities of money management. Each episode provides practical advice on budgeting, cash flow management, and financial planning to steer your business toward profitability.

Technology and Innovation for Small Businesses

Small Business, Big Solutions: A go-to resource for small businesses looking for an innovative spark. This podcast covers the latest tech trends and solutions that small businesses can leverage to stay competitive in the ever-evolving digital landscape.

This Week in Startups: Hosted by Jason Calacanis, this podcast offers an insider’s view into the world of startups, focusing on technology trends, entrepreneurial strategies, and the business models shaping the future.

TechStuff: This podcast explores the people, companies, and technologies that impact our daily lives. For small business owners, it’s a source of inspiration and ideas on how to integrate new tech into their operations for improved efficiency and innovation.

Support and Resources for Women Entrepreneurs

HerBusiness: Specifically designed for women entrepreneurs, this podcast offers stories, resources, and advice to support women in their business ventures. It’s a platform for learning, inspiration, and empowerment, with a strong focus on building a supportive community.

The Goal Digger Podcast: Jenna Kutcher hosts this live-workshop-style business podcast for creative women entrepreneurs. It’s filled with productivity tips, social media strategies, business hacks, and inspirational stories to help women achieve their business goals.

Being Boss: Hosted by Emily Thompson and Kathleen Shannon, this podcast is for creative entrepreneurs, freelancers, and side hustlers. Focusing on mindset, habits, tactics, and lifestyle, it’s about turning your passions into a profitable business.

The Rise of Podcasts in Business Education

As a medium, podcasting’s growing popularity is clear, with a marked increase in listenership across the globe. In 2023, the podcasting industry in the U.S. had a listener base of 135.4 million people, which is 59.2% of U.S. digital audio listeners. Engagement with podcasts on platforms like Spotify highlights a huge uptick, with 53% of Spotify listeners aged 12-24 also tuning into podcasts. This is a clear reflection of the medium’s integration into daily routines.

The rise of podcasts in business education demonstrates a massive shift in how entrepreneurs consume educational content. For time-strapped business owners, podcasts are now a preferred tool for ongoing education and inspiration. The format’s inherent flexibility lets entrepreneurs engage with content while multitasking, whether during commutes, workouts, or daily chores, effectively fitting learning into their busy schedules.

With podcasts, the direct and often personal delivery of content can create a strong connection between listeners and hosts, providing a rich, immersive learning experience. This is bolstered by the high engagement rates and targeted reach of podcast advertising, making it an excellent channel for business owners looking to expand their knowledge in the field.

The proliferation of podcasts in business education is not just a trend but a transformative movement, offering accessible, engaging, and versatile learning opportunities for entrepreneurs across the world.

Selecting the Right Podcasts for Your Business Needs

Choosing the right podcasts for your business needs can greatly enhance your learning and development. By thoughtfully selecting podcasts that align with your business needs and creatively integrating them into your daily routine, you can turn podcast listening into a powerful tool for business insight, inspiration, and continuous learning. When searching for relevant podcasts, consider the following criteria:

Industry-Specific Content: Look for podcasts that specialise in your industry or sector. These can provide insights into trends, challenges, and opportunities specific to your field, helping you stay competitive and informed.

Skill Development: Identify podcasts that focus on skill development that fits your role or business goals. Whether it’s leadership, marketing, finance, or technological innovation, there's likely a podcast that caters to your needs.

Reputation and Credibility: Take the reputation of the podcast hosts and their guests into consideration. Established experts can share authoritative insights and advice, making the time you invest in listening more productive and beneficial.

Listener Engagement: Look for podcasts with listener reviews and ratings. Highly engaged listener communities often reflect the quality and relevance of the content.

Integrating podcast listening into a busy schedule can be made manageable with these tips:

Optimise Your Routine: Incorporate podcast listening into your daily activities, such as commuting, exercising, or during lunch breaks. This can turn otherwise unproductive time into valuable learning opportunities.


Curate Your Playlist: Choose a variety of podcasts that match your interests and priorities. Having a curated list ready can save you time and help you easily switch between different content based on your current focus or mood.

Use Podcast Apps: Make use of features offered by podcast apps, such as creating playlists, setting up notifications for new episodes, and adjusting playback speed to fit more content into less time.

How to Make the Most of Business Podcasts

Making the most of business podcasts goes beyond just listening, it involves active engagement and application of insights to drive meaningful change and growth in your business. Here are strategies to effectively leverage the wealth of knowledge available through business podcasts:

Actionable insights implementation: After listening to an episode, identify at least one actionable insight or strategy that you can apply to your business. This could range from operational improvements, to marketing strategies, customer engagement techniques, or even product development ideas. Keeping a journal or a digital note of these insights can help you track their implementation and impact over time.

Networking and community building: Many business podcasts have associated online communities, such as LinkedIn groups or X (formerly Twitter) hashtags, where listeners gather to discuss episodes, share insights, and network. Joining these communities can enhance your learning, open up networking opportunities, and even lead to collaborations or partnerships. Engaging in these discussions can also provide additional perspectives and insights that weren’t covered in the podcast itself.

Sharing and discussion within your team: Share relevant podcast episodes with your team and allocate time for discussion during meetings. This promotes a culture of continuous learning within your organisation and can encourage collective brainstorming on how the insights can be tailored to your specific business context.

Follow-up research: When a particular topic or idea from a podcast piques your interest, conduct further research to deepen your understanding. This could involve reading books, articles, or case studies mentioned in the podcast, or exploring other resources on the subject.

Set regular listening goals: To consistently benefit from business podcasts, set regular listening goals that align with your schedule and learning objectives. Whether it's a specific number of episodes per week or dedicating a certain amount of time to listening, having clear goals can help ensure you’re making the most of the content available.

Diverse Voices and Perspectives

Diversity in business podcasting plays an important role in enriching the entrepreneurial ecosystem by introducing a wide range of voices and perspectives. This diversity not only enhances the learning experience for listeners but also promotes inclusivity, ensuring that a broad spectrum of experiences and challenges are represented and discussed. By bringing different perspectives to the forefront, business podcasts can offer more comprehensive solutions and insights to small business challenges, reflecting the real-world diversity of the business community. 

How I Built This, hosted by Guy Raz, this popular NPR podcast often features entrepreneurs from diverse backgrounds, sharing their journeys and the unique challenges they've faced in building their businesses. 

The Tim Ferriss Show is another example, where Ferriss interviews world-class performers from eclectic areas, including investing, sports, business, and art, drawing out inspiring tactics and routines listeners can use in their own lives and pursuits. 

Side Hustle Pro, by Nicaila Matthews Okome, is a podcast that focuses on Black women entrepreneurs who have scaled their side hustles into profitable businesses. It provides actionable tips and strategies while highlighting the particular challenges faced by women of colour in the entrepreneurial space.

Redefining Wealth with Patrice Washington takes a holistic approach to wealth, going beyond the financial realm to include personal well-being and fulfilment. This podcast offers insights into achieving prosperity in a balanced life, encompassing diverse viewpoints on success and wealth building.

Code Switch is hosted by a team of NPR journalists and dives into the often uncomfortable and always enlightening topics of race, ethnicity, and culture and how they play out in our lives and societies. For entrepreneurs, this podcast offers deep dives into the societal impacts on business, consumer behaviour, and workplace dynamics, providing a richer understanding of diversity and inclusion. It can equip business owners with the knowledge and sensitivity to thrive in a multicultural business environment, making it a valuable addition to any entrepreneurial toolkit.


Podcasting is a dynamic and enriching platform for small business owners seeking to broaden their knowledge and skills across marketing, financial management, technology and broader examples of human innovation and perseverance. The diverse array of podcasts recommended offers practical advice, fresh strategies, and insightful discussions that cater to the needs of entrepreneurs at different stages of their business journey. 

Engaging with podcasts goes beyond passive listening. It’s about applying learned insights, networking within podcast communities, and sharing knowledge within your teams to nurture an environment of ideas and growth. Moreover, the emphasis on diversity within business podcasting enriches development, offering a wider view of the challenges and opportunities that exist in the entrepreneurial landscape. 

We encourage you to dive into these podcasts, subscribe for regular updates, and take full advantage of this accessible resource for continuous learning and inspiration. Let podcasts be your companion in navigating the complex yet rewarding world of small business ownership, giving you the tools and perspectives needed to thrive in today’s competitive market.

Get Started on Your Podcasting Journey

Ready to unlock a wealth of knowledge tailored specifically for small business success? Don't miss out on the opportunity to gain regular insights and inspiration directly from experts in marketing, financial management, technology, and more. Subscribe to the highlighted podcasts today. Each episode promises actionable advice and innovative strategies to propel your business forward. Make these podcasts part of your learning routine to stay ahead and transform your business journey with every play.

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